Privacy Policy

This Privacy Policy describes how Clínica Mariana Rita Fernandes ("the clinic", "we") collects, uses and protects the personal data of visitors to this website, in accordance with the Brazilian General Data Protection Law (LGPD — Law No. 13.709/2018).

Address: Av. Borges de Medeiros, 633 — suite 407, Offices Shopping Leblon, Leblon, Rio de Janeiro — RJ, Brazil.

Browsing data: through cookies and similar technologies (Google Analytics and Meta Pixel), we collect IP address, device and browser type, pages visited and traffic source — only after your consent in the cookie banner.

Voluntary contact data: when you click our WhatsApp or Instagram buttons to start a conversation, you provide us with your contact and the information you choose to share.

Marketing attribution data: when you click our buttons, we record the traffic source (campaign/UTM parameters, click identifier) and an internal identifier, to understand which marketing actions brought your contact.

External forms: if you access forms hosted on third-party tools (e.g., Typeform), the data entered there is processed according to that service's policy.

Service and contact: to respond to your messages and follow up on your interest (pre-contractual measures at your request).

Measurement and improvement: to measure website and campaign performance and improve our services (legitimate interest).

Marketing and remarketing: to measure conversions and show relevant ads (subject to your consent, given in the cookie banner).

Legal obligations: to comply with applicable legal and regulatory obligations.

We use cookies for functionality, analytics and marketing. By default, non-essential cookies remain disabled until you accept them in the banner (Google Consent Mode v2). Details are in our Cookie Policy.

For the purposes above, we may share data with processors that provide services to us: Google (Google Analytics and Google Ads), Meta (Meta Pixel and advertising), as well as automation, storage and hosting providers that process data on our behalf. Each one handles data according to its own privacy policy.

We do not sell your personal data.

Under the LGPD, you may request: confirmation that processing exists; access to your data; correction of incomplete or outdated data; anonymization, blocking or deletion; portability; information about sharing; and withdrawal of consent.

To exercise your rights, contact us at ti@marianaritafernandes.com.br or via our WhatsApp.

We keep data only for as long as necessary for the described purposes or to comply with legal obligations, after which it is deleted or anonymized.

We adopt technical and organizational measures to protect your data, such as encrypted connection (HTTPS) and access control to our systems.

Questions or requests about your data: ti@marianaritafernandes.com.br or via the clinic's WhatsApp.

We may update this policy periodically. The last updated date is shown at the top of this page.